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Why This Summer is Such a Unique Opportunity for Retailers to Maximize Margins
We’re in the middle of a retail resurgence; after a year of lockdowns and pent-up consumer demand, the consumer engine is turning again. In short, the hard-fought battles retailers spent stemming the...
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How AI Driven Email Enables Brands to Get in on the Consumer Spending Boom
Marketers have a bit of a sordid history when it comes to email. It seems like every five to ten years the strategies they’re using in their email programs begin to fall flat, triggering a total...
View ArticleRevTrax Clients Will Be Unaffected by Apple’s New “Mail-Privacy Protection”...
Privacy-First Platform and Built-In Safeguards Will Protect RevTrax Clients from Potentially Costly Negative Affects On June 7th, Apple announced Mail Privacy Protection at their Worldwide Developers...
View Article2021 RevTrax Promotions Benchmark Report
Redemption Rates & Other Critical Insights Across Product Categories, Marketing Channels, and More! With over a decade of experience analyzing hundreds of millions of data points across the...
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How Next-Gen Discounting Tools Can Help Make the Most of Back to School Season
In a year where retail and CPG are bouncing back hard from sluggish, pandemic-induced sales shortfalls, there may be no better chance to get in on the boom than this year’s back to school shopping...
View ArticleRevTrax Value Exchange Opt-In Report 2021
A comprehensive look at the nation’s top retailer, CPG and QSR brands’ acquisition strategies. Email acquisition has never been more important – or as challenging – as it is today. In this exclusive...
View ArticleNewsDirect: RevTrax Report Finds Majority of Brands Missing Opportunities to...
RevTrax’s Report, “The Opt-In Value Exchange” reveals that over two-thirds of retailers, CPG and QSR brands are not adequately incentivizing consumers to sign up for email promotions despite increased...
View ArticleBig News! Neptune Retail Solutions Acquires RevTrax
We are excited to share the news that RevTrax has been acquired by Neptune Retail Solutions (“NRS”). We formally announced our exclusive partnership with NRS last month, which was the prelude to...
View ArticleAre You Falling Behind? Promotions Teams That Don’t Embrace New Digital Tools...
As new digital solutions have emerged across the martech landscape, it’s led to better outcomes in consumer data and opt-in efforts, better targeting, higher conversions, and higher sales. And while...
View ArticleBeyond Black Friday: Making Post-Holiday Email Campaigns Count
With Black Friday now behind us, the holiday shopping season is in full throttle as families rush to get gifts in time for the holidays. Given how unpredictable inventory management and supply chains...
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